I have dedicated the past four decades to the understanding of how CEOs, senior leaders, entrepreneurs and leadership teams generate value in dynamic business ecosystems, and environments of uncertainty and rapid change.

I have specifically focused on the challenges faced by senior leadership to engage the “hearts and minds” of their people, and on how to create viral structural and sustainable transformation that generates “new ways of working” and “new ways of being”.

Working with senior leaders to be “caring human beings”, fully present and connected to their intellectual, emotional, spiritual, and physical selves is, today more than ever, a fundamental pillar of leadership.

I continue to challenge the status quo and look for new and innovative ways to address the leadership challenges of today, and anticipate those of tomorrow, and to look for new and innovative ways to bring practical answers to uncertainty and rapid change.

I know you share this passion and curiosity and I look forward to collaborating with you and to explore how, together, we can co-create and collaborate in thought-provoking and creative process which inspires you to “connect the dots” and maximize your personal and professional potential.

" Just when the caterpillar thought the world was over... it became a butterfly!"

Luis Costa is a Portuguese American who lived and worked in the USA, Canada and in London before moving to Barcelona. After spending 25 years in the USA (a product of American Universities and a Partner at a strategic consulting firm in the 80s), Luis became a coach, mentor and strategic advisor to CEOs, senior leaders, entrepreneurs, and senior leadership teams in a significant number of the major global companies (including many Fortune 100), innovative companies operating in new ecosystems and dynamic family-owned businesses. He is also a coach and a leadership and business advisor to senior partners in Professional Services Firms (Big4 Firms and Consultancies) and Law Firms. (www.luissoarescosta.com)

Luis also brings innovation and recognized expertise in the

  • design and implementation of transformation processes that engage people’s hearts and minds, produce results and generate sustainable value
  • alignment and mobilization of C-Level leadership teams to become high performing management teams with a clear sense of purpose, a unifying vision and a powerful model of mutual trust, collaboration, co-creation and agility
  • facilitation of cross-cultural teams across multicultural and multinational environments creating a common DNA framework and language that fast tracks results
  • facilitation of powerful meetings and executive events ensuring that they are co-creative, collaborative, disruptive, agile and generate sustainable results and ownership across the organization
  • development of high-performance results driven management team leadership

Luis is a member of the Forbes Coaches Council, an invitation-only community for the world’s top executive business coaches. As an official member, he contributes to Forbes on such topics as CEO and C-Level growth and alignment, strategy in uncertain times, high performing management teams, cultural DNA, organizational effectiveness, trust, collaboration, and communication. He writes articles and participates on expert panels on Forbes.com. (Luis’s Forbes Profile)

Luis is also a business mentor at Torch, a global platform of mentors, coaches, psychologists, entrepreneurs, and people managers who have seen first-hand the impact of thoughtful leadership. It exists to build better leaders and through the belief that business growth comes from personal growth.

Luis is a co-founder at THE CORE – Family and Business Advisors (www.the-core.es), an initiative focused on the development of individuals, families, and family businesses to promote convergence and sustainable growth. He is also a co-founder of Costa-Cavallo (www.costa-cavallo.com), a boutique of senior advisors specialized in working with Middle Market companies and business owners.

Over the past 40 years, Luis developed extensive expertise in several areas and is invited to speak regularly at conferences, senior management, leadership, and other corporate events. He is also invited as strategy subject matter expert to provide thought leadership to several think tanks.

He works interchangeably in English, Spanish, Portuguese and French and spends most of his time collaborating with clients throughout Europe, North and South America and Asia Pacific.

These are the values and behaviours I bring to every interaction and relationship I build!


people… people… people… if it doesn’t involve people, I don’t do it


conversation is at the core of doing business and at the centre of any relationship


Someone somewhere decided business had to be complex and complicated; well… I disagree; people like it simple, accessible, and doable


I always start with a blank sheet of paper and recognise the uniqueness of each situation; I listen, I watch, I connect, and I engage with others… and then I co-create and I co-design… adapting as the situation requires


every person, every business and every situation is different and offers a new opportunity to innovate a design, and create new approaches and solutions


climbing to the top of the mountain is challenging, but if we take it a step-at-a-time, we will make it; it is the small things we do differently everyday that produce the most powerful and sustainable results


the more diverse the people we build relationships and work with, the richer we all are; every dimension of diversity brings endless opportunities to create new and engaging solutions


after all, we only have this world; if we are not sensitive and respectful of its needs, we will not be leaving a very good legacy to our children and grandchildren

"Happiness can be found even in the darkest moments, if only one remembers to turn on the light!"

I am a co-founder of The Core

we are Family and Business Advisors working with individuals, families and businesses

We are a boutique that manages a highly specialised ecosystem focused on the development of individuals, families, family offices and family businesses to promote convergence and sustainable growth.

Talk to us and begin the journey!

Check out The Core

I am a co-founder of Costa-Cavallo

a unique Middle Market business development and growth initiative

We’re a boutique of senior advisors specialised in working with Middle Market companies and business owners to transform and grow your people, your business, and your brand.

Talk to us and begin the journey!

Check out Costa-Cavallo