Luis Costa - coach . facilitator . speaker

The foreseeable future will bring uncertainty and rapid change.

Social and economic variables are shifting rapidly, client expectations and behaviours are now unpredictable, our people and teams are emotionally weary and worried about the future, our business ecosystems are stressed, we’re questioning our business models and we must rethink our strategic plans.

CEOs, business owners and C-Level executives live in a very challenging VUCA world.

Speed, clarity, fitness, leadership, flexibility, trust, agility… are words more often used to describe world-class athletes than an organization’s leader or its teams.

We can no longer operate within our comfort zones. In fact, there are no comfort zones anymore in this environment of uncertainty and rapid change.

To be resilient and live without comfort zones, senior executives and their teams must constantly assess the context they operate in, their skills, knowledge and development needs, and must ensure they are able to cope productively and timely with an environment that is in constant transformation.

In organisations that are complex, global, diverse, rich in experiences and ultra dynamic, we can no longer expect that senior leadership and its teams be prepared to respond to the continuous and complex daily challenges.

This is where I come in!

I develop you, your people, your teams and your business,

in a co-created and collaborative thought-provoking and creative process,

to resolve current and future challenges,

and pursue inspiring opportunities and new solutions in times of uncertainty and rapid change.

I'm a member and contributor of the

Forbes Coaches Council

Check out my Forbes Coaches Council profile

I am a member of the Forbes Coaches Council, an invitation-only community for leading executive business coaches and career coaches. As an official member, I contribute to Forbes on such topics as CEO and C-Level growth and alignment, strategy in uncertain times, high performing management teams, cultural DNA, organisational effectiveness, trust, collaboration and communication.


Forbes Coaches Council is an invitation-only community for successful business and career coaches. Through a rigorous selection process, members are selected not just on the basis of career success, but on their diversity of experience, diversity, perspective and willingness to give as much as they gain. They then enjoy a private forum for discussion and collaboration, the opportunity to share insights by writing articles and participation on expert panels on

This is where it all starts...

The fine art of conversation and empathic listening

I put myself into your shoes by listening and engaging in a conversation about you. 

Listening and learning to understand what keeps you up at night and what are your aspirations. There is no product off the shelf that can provide an instant solution to a pain, a preoccupation, a need or an aspiration that we are unaware of.

I am a tailor.

I value the uniqueness of each client situation, so each conversation is fluid and forever evolving. I am adaptive and responsive to situations and client needs and aspirations.

Through empathic listening, enquiry, support and challenge and endless curiosity… we move from the obvious through various layers to get to the root causes that truly require our attention.

This is where it all starts…

How I co-create and collaborate with you to develop and transform your people, your teams and your business

Developing CEOs, business owners, C-Level executives and top talent, executive committees and high performing teams to become the best versions of themselves

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Co-creating unique experiential face-to-face and virtual corporate and team Offsites, and design and development workshops that shift your people, your teams and your business to the next level

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Developing high performing teams that are inclusive and empowered, and trust, collaborate and communicate authentically

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Reframing people, business and brands in a world of uncertainty and rapid change

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A clear and engaging communicator and storyteller that captures hearts and minds, and connects with your audience at a very personal level

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A great relationship begins with a simple conversation!

Let’s Talk!

Contact me and let’s begin our journey...

I have dedicated the past 40 years to the understanding of how senior leadership, business owners and teams generate value in dynamic business ecosystems and environments of rapid change.

I have specifically focused on the challenges faced by C-level leaders, business owners and top talent to engage the hearts and minds of their people, on how to create viral structural and sustainable transformation that generates “new ways of working” and “new ways of being”.

I am the result of these experiences and of an insatiable need to continuously challenge the status quo and look for new and innovative ways to address the leadership challenges of today… and anticipate those of tomorrow.

I know you share this passion and curiosity and I look forward to collaborating with you and to explore how, together, we can co-create and collaborate to engage in a “real play” thought-provoking and creative process which inspires you to “connect the dots” and maximize your personal and professional potential

I’ve co-founded Reframerebel

a unique transformation initiative

We are people + business + brand transformers.

Talk to us and begin the journey!

Check out Reframerebel

We live in times of uncertainty and significant rapid change.

Social and economic variables are changing rapidly, expectations and customer behaviors have become unpredictable, our people and our teams are emotionally tired and worried about the near future, our partners and business ecosystems are stressed, we are questioning our organizational  models and our strategic plans are no longer valid.

Adapt quickly, face current challenges productively and identify new opportunities…

You will have to re-energize your people, reconnect your teams, simplify the complexity of your business and create new ways to generate value, undertake a renewed journey with your clients and reinvent the way you communicate through strategic stories that capture hearts and minds.

In a word, you need to “reframe”! … your people… your business… your brand!

"Years from now you will be more disappointed by the things you didn't do than by the ones you did do.
So throw off the bow lines.
Sail away from the safe harbor. Catch the tradewinds in your sails.
Explore. Dream. Discover."

Mark Twain