Reframing people + businesses + brands in a world of uncertainty and rapid change

I’ve co-founded Reframerebel

a unique transformation initiative

We are people + business + brand transformers.


Welcome to a land of constant change, infinite challenges and ever-emerging opportunities. Adaptating isn’t the winning strategy in this world. Transformation is the new rule. Set yourself to rebel-mode… dare to take new roads, open new paths and shift into multi-dimensional perspectives.

The world is and will remain in a state of accelerated change. To surf through current and new challenges and identify opportunities, leaders need to re-frame their reality,manage complexity with a richer and sustainable approach and thrive for informed simplicity.

reframerebel offers a space for inner awareness and clarity, that holds the keys to sucessfully transforming your leadership, your people, your teams, your brand and your business in a systemic vision and builds on the power of collaboration and co-creation.

We will join you and your people on the journey to align and integrate the essence of who you are as an organization with what you do as a company, as a way to generate authentic sustainable value in Hiper-VUCA times.

How we approach reframing

Reframing is an organic process of co-creation and collaboration that integrates three key elements, enabling us to understand the present and build a new future that is dynamic and adaptable.

It offers us a fresh new integrated way to look at the world and generate new solutions for a new reality, through work places where people create sustainable value.

Our perspective on people

looking at people to generate “new ways of being” and “new ways of doing”

Our perspective on business

looking at business energizing experience, talent, cultural DNA, business arquitecture, business ecosystem, and value generation through a multi-dimensional world of possibilities

Our perspective on brand

looking at brand, travelling to its essence to generate new value propositions, brand strategies and stories

Talk to us and begin the journey!

Check out Reframerebel

”Transformation isn’t about improving.

It’s about Re-thinking!”

Luis Soares Costa