About me, what I value and what makes me smile

Simplicity. Creativity. Empathy. Focus.


I have dedicated the past 40 years to the understanding of how senior leadership, business owners and teams generate value in dynamic business ecosystems and environments of deep uncertainty and rapid change.

I have focused on the challenges CEOs, C-Level leaders, business owners and top talent face to engage the hearts and minds of their people.

I have an insatiable need to continuously challenge the status quo and look for new and innovative ways to address the leadership challenges of today…and anticipate the solutions for a better tomorrow.

To co-create sustainable and structural value with you, I have mastered a number of key disciplines that I integrate seamlessly into my interactions with you and your people. I am a

  • people and team coach – developing CEOs, business owners, C-Level executives and top talent, executive committees and high performing teams to become the best versions of themselves

  • facilitator –  co-creating unique experiential face-to-face and virtual corporate and team Offsites, and design and development workshops that shift your people, your teams and your business to the next level

  • high performing team builder developing high performing teams that are inclusive and empowered, and trust, collaborate and communicate authentically

  • transformation specialist reframing people, business and brands in a world of uncertainty and rapid change

  • speaker a clear and engaging communicator and storyteller that captures hearts and minds, and connects with your audience at a very personal level

A unique experience.

I operate outside of the box and there’s no comfort zone. I challenge the norm and never conform to the obvious. I am multinational and multicultural and I believe my decades of global experience generate unique structural and sustainable value.

people and team coach

facilitator

high performing team builder

transformation specialist

speaker

I am a valued advisor to the CEO, business owner, C-Level and top talent.

Download Pdf about me

The uniqueness of every person and situation offers a new world of possibilities and opportunities.

I am a Portuguese American who lived and worked in the USA, Canada and in London before moving to Barcelona. After spending 25 years in the USA (a product of American Universities and a partner at a strategic consulting firm in the 80s), I became a trusted advisor to CEOs, C-Level executives and Top Management Teams in many of the Fortune 500 companies around the world. I am also a coach and advisor to senior partners in Professional Services Firms and Law Firms.

Over the past 39 years, I have developed extensive expertise in a number of areas and I am invited to speak regularly at conferences, senior management and leadership offsites and other corporate events aroud the Globe. I am also invited as subject matter expert to provide thought leadership to various types of events and think tanks.

I work interchangeably in English, Spanish, Portuguese and French and spend most of my time collaborating with clients throughout Europe, North and South America and Asia Pacific.

MY DNA and what I value when I build a relationship with you

"PEOPLE ARE AT THE CENTRE OF EVERYTHING I DO."
people... people... people... if it doesn’t involve people, I don’t do it

"THROUGH CONVERSATION, I CONNECT AND BUILD RELATIONSHIPS."
conversation is at the core of doing business and at the centre of any relationship

“I CHANGE OTHERS THROUGH MY PERSONAL TRANSFORMATION."
I believe change starts at home; as I shift my behaviours and as I adapt how I connect with others... they will also shift the way in which they engage with the world around them

“I STRIVE FOR SIMPLICITY."
Someone somewhere decided business had to be complex and complicated; well... I disagree; people like it simple, accessible and doable

“I AM CREATIVE, INNOVATIVE AND FLEXIBLE."
I always start with a blank sheet of paper and recognise the uniqueness of every situation; I listen, I watch, I connect and I engage with others... and then I co-create and I co-design... moving, shifting and adapting as the situation requires

“I AM A TAILOR."
every person, every business and every situation is different and offers a new opportunity to innovate a design new approaches and solutions

“I LOVE WHAT I DO."
if I didn’t love it, I wouldn’t be doing it; I am fortunate to witness profound transformations and interact with fabulous people and inspiring leaders everyday... and I love it

“I HAVE FUN."
people are more engaged and receptive when they enjoy what they are doing, have fun and... even enjoy a good laugh

"SMALL SHIFTS MOVE MOUNTAINS."
climbing to the top of the mountain is challenging, but if we take it a step-at-a-time, we will make it; it is the small things we do differently everyday that produce the most powerful and sustainable results

“I CHERISH DIVERSITY."
the more diverse the people I build relationships and work with, the richer we all are; every dimension of diversity brings endless opportunities to create new and engaging solutions

“I LOVE THE WORLD WE LIVE IN."
after all, we only have this world; if we are not sensitive and respectful of its needs, we will not be leaving a very good legacy to our children and grandchildren

”No matter how effective your strategy, your vision or your communication, you will fail to achieve your desired results if you cannot inspire trust...

Bill George